Science of Advertising

event concept + Design

“The Science of Advertising”
YouAppi booth at Mobile World Congress, Barcelona 2019

The booth commanded bold design to stand out,
drive sales, and customer awareness

The week long MWC event is a pivotal
marketing experience across mobile tech.

Design spanned well beyond the trade show:
promotional (digital and print), OOH, swag, private events…

…and, of course, the custom bus!