Brand campaign
Appboy launched its first-ever global brand campaign. We focused on three target industries: retail, media, and travel with a focus on telling the story behind each person.
We love technology but we’re all real people behind a screen. This campaign embodies Appboy as a company, the mission, and what we believe in. Appboy empowers our leading global customers to send relevant, valuable, messages across devices to build better long-term relationships with their customers.
The campaign included wild postings in three major cities,
New York, London, and San Francisco. A strong digital presence across a variety of
business and news publications and native ad placements.
We wanted every person at Appboy to feel part of this exciting brand experience. I proposed to create a photo booth with uniques props to mimic the campaign visuals and bring out each individuals personality, their unique splendor, and who they are.